What are objectives of smart shopping carts from different perspectives
2023-03-16
Even though most of the general public have saw smart shopping carts in supermarkets and grocery stores , while they don’t know the objectives of smart shopping carts .
Different smart shopping cart companies declare different advantages of their own smart shopping carts . But what are objectives of smart shopping carts from different perspectives that the general public concern most .
There are several objectives of a smart shopping cart from different perspectives, respectively ,consumer perspectives ,retailers perspectives , environmental perspectives and technological perspectives .
(1) Consumer perspectives
Convenience: Smart shopping carts make the shopping experience more convenient by eliminating the need to push a heavy cart around a store, and reducing checkout times. Take
SuperHii smart shopping cart as an example, SuperHii S600 model smart shopping cart has a weight of only 14KG, which is very light ,even a female consumer can push a full load cart .
Personalization: Smart shopping carts can offer personalized recommendations based on a consumer's purchase history, preferences, and shopping behaviors. Notice that consumers need to log in with their mobile phone numbers , then smart shopping carts can push their precise advertisements and coupons . If consumers directly use the smart cart , the smart cart couldn’t send precise coupons and advertisements ,as smart carts don’t have these consumers’shopping data in their brains .
Enhanced shopping experience: Smart shopping carts can offer interactive displays and features that make the shopping experience more engaging and enjoyable. What’s more, consumers directly skip the cash counter and checkout on the smart cart .
(2) Retailer perspectives
Increased revenue: Smart shopping carts can increase revenue by encouraging customers to purchase more items, and by reducing abandoned carts. Smart shopping carts replace cashiers’ work ,and less cashiers will be needed in the physical stores ,the labor cost will decrease .
Enhanced customers’ data: Smart shopping carts can provide retailers with valuable data on customer behavior and preferences, which can be used to improve marketing and product offerings, as well precise coupons offerings .
Increased efficiency: Smart shopping carts can reduce the time and effort required to restock and maintain inventory.
(3) Environmental perspective
Reduced waste: Smart shopping carts can help reduce food waste by providing real-time information on product freshness and suggesting recipes to use up soon-to-expire items.
Energy efficiency: Smart shopping carts can be designed to be more energy-efficient, reducing their impact on the environment.
Sustainable materials: Smart shopping carts can be made with sustainable materials, reducing the environmental impact of their production and disposal.
(4)Technological perspective
Innovation: Retail industry is an ancient industry which calls for technological development .Smart shopping carts represent a new and innovative use of technology in the retail industry.
Integration with other technologies: Smart shopping carts can be integrated with other technologies, such as mobile apps and digital payment systems, to create a seamless shopping experience.
Data analytics: Smart shopping carts generate large amounts of data that can be analyzed to identify trends and patterns in consumer behaviors. This is also an innovation in retail technology .