What is the objectives of the smart shopping cart startup ？

The Covid-19 has stimulated customers to focus more on the frictionless shopping which can be achieved with a smart shopping cart . Amazon revealed smart shopping cart last year , this also made smart shopping cart become a top discussed topic .Now there are several smart shopping cart startups in the world , including Amazon , Superhii technology , Caper ,etc ,

Besides , there are more startups ,especial technical startups which are planning to design and develop smart shopping cart .

So why do more and more startups decide to develop smart shopping cart ? and  What are the objectives of the smart shopping cart startup?

Let’s talk about this question from the function of a smart shopping cart .

(1) Function

A smart shopping cart supports customers scan items’ bar codes by themselves and check out directly on the cart ,customers on longer need to wait in line at the manually cash counter .

A smart shopping cart has solved the queuing questions and replaced the work of a cashiers in the supermarket . The initial objective of the smart shopping cart start up is to eliminate the long queues and decrease customers’ complaints and dissatisfaction ,of course , the smart shopping cart also help saves customers’ time .

With more functions been developed , the smart shopping cart could provide customers more .

(2) Advantages

As the physical retailers are suffering from high operating costs and poor operating performance , the reason behind which is that physical retailers couldn’t acquire clear customers’ portraits . There is no chance to acquire physical customers’ shopping data and shopping behaviors.

The smart shopping cart start up determined to develop smart shopping cart to record physical customers’ shopping data, including shopping preference , shopping behaviors ,etc . Based on these data .Branders and retailers could send coupons to precise customers .this means that the smart shopping cart has helped retailers achieve digital transformation .

These precise data is quite  important for physical retailers now as they could know clearly customers portraits now . With customers’ portraits in mind , retailers could do accurate marketing to various customers . This means that if a customer likes purchasing biscuits and milk , the smart shopping cart is probably pushing biscuits and milk coupons to him . If a customer likes purchasing snacks and beers in a supermarket , then the smart shopping cart will push coupons of various snacks and beers .

(3) Benefits

The smart shopping cart could also bring customers lots of benefits , for example , the smart shopping cart has charging port ,which could support customers charge for their mobile phones . The smart shopping cart has anti-bacterial handle ,which brings customers safe and heath during the pandemic .

To conclude , the smart shopping cart is a new and fresh product ,so many technical companies would like to have a try . The objectives of these smart shopping cart startups are to bring customers, retailers and branders with advantages and benefits .